Your El Segundo real estate expert

How We Sell Homes in El Segundo – What Makes Us Different

El Segundo is a unique and specialized area, and takes a realtor thatYour El Segundo real estate expert understands the intricacies of the market and how to effectively prepare, present and market a home to reach the target buyer and obtain the highest possible price with the least amount of inconvenience and stress to the seller. This is accomplished through deep knowledge and understanding of market conditions, price trends and through extensive communication with potential buyers, the vast South Bay real estate network and with the home seller.

For me, all homes require a luxury marketing strategy through the use of professional photography, staging consultations, high-end media and a vast understanding of current technology in order to reach the largest possible network of buyers. The difference between a great realtor and others can mean the difference between tens of thousands of dollars, time on the market and added stress during the escrow process.

Accurate Property Evaluations

The two most important factors before putting your home on the market are pricing and preparing the home for sale. In the small town world of real estate in El Segundo, pricing is not as simple as listing the home slightly higher than the last sale. No two homes are the same, and factors such as age, views, specific location, upgrades and others made an incredible difference. When working with Keith Kyle, you are getting far more than one real estate professional. South Bay Brokers agents work as a team to determine the most accurate price for your property. Using up to date statistical reports as well as evaluation from every agent on the South Bay Brokers, we can accurately determine the ideal list price for your home or investment property.

Staging and Home PreparationRedondo Beach luxury townhomes

Buyers and realtors are fickle, and sellers have one shot to immediately capture the interest of the market. Pricing and home prep go hand in hand and are critical in capturing the momentum that comes with being a new listing. First impressions are everything and we are experts in preparing homes for the market. From cosmetic updates, to partial remodeling, to staging, we help guide our clients though the process with our vast knowledge of the market and what buyers are looking for. We spend endless hours showing homes and hearing the comments buyers make and can help tap into this insight to help prepare your home.

Presentation and PhotographyEl Segundo homes for sale

Perhaps the most disappointing element of how realtors often market homes, even in a higher end market like El Segundo, is how little effort goes into presenting the home. Whether realtors are often lazy or don’t want to incur the expense, the single biggest marketing tool we have to present to buyers, photographs of the home, are often taken with pocket cameras or even phones. We believe that every home deserves to be shown in the very best light and with so many home buyers searching online, photography is a critical element. We use professional photographers to help make homes look spectacular. If the saying is a picture is worth a thousand words isn’t it critical that those word put the home in the very best light? We use these photographs as the very background of our marketing strategy and beyond just the impression they make on the MLS, we use them for buyer mailers and postcards, professionally designed flyers and print media, advertising and so much more.

On-Line Advertising and MarketingDaily listing alerts

With 85% of buyers starting their home search online, it’s critical that your home not only reach this potential buyers, but capture their interest immediately. All of our listings are extensively marketed to all online channels, real estate portals, social media and more to maximize interest and help obtain the highest possible sales price. Keith Kyle is an online marketing specialist and an e-Pro and lists property for sale in many on-line sources including:

Visual Tours and Online Videos

Great photographs may not be enough these days for today’s savvy home buyers. We incorporate both a visual tour and video walkthrough for all of our listings to all buyers to get a more realistic sense of the home, how it flows, and where rooms and spaces are in relation to one another. It is our goal to have every potential buyer “need” to see the home in person and through virtual tours and narrated video walkthroughs we can reach an even greater audience.  We also post videos of our El Segundo homes for sale on YouTube.

Immediate Exposure to 1000’s of Brokers and Agents

Your property is immediately posted to the multiple listing services of the South Bay MLS and Multi Regional MLS giving you instant access to 1000’s of agents and their extensive client databases.

Print Media

Digs-Home-of-The-WeekAlthough we focus much of our advertising on the broader Southern California, national and even internationalbuyers through our intensive online advertising strategies, it’s also vitally important to reach the more localized buyers through our various print advertising and mailers. We reach these local buyers through various methods including The Beach Reporter, Daily Breeze, an DIGS magazine with professionally designed full color advertising. In addition we target and reach and even more localized audience with various just listed and just sold mailers as well as full color flyers and email flyers.

Co-Brokerage

Your property will automatically be listed and seen by thousands of Real Estate Professionals in the South Bay and Southern California areas and beyond. What this means for you? South Bay Brokers and Keith Kyle will work closely with other real estate agencies to show and sell your property to any potential customer. This offers you 100% exposure and a far greater opportunity to sell your home quickly and for top dollar.623 Paseo Flyer

 

Open Houses

Keith Kyle and Vista Sotheby’s Internationa realtors will do weekly Open Houses at your property to ensure maximum exposure of your home (Advertised on Thursday in The Beach Reporter, The Easy Reader, and our websites). Our team does pre open house work and presents potential buyers with critical information on the comparable homes, local schools, values and more.

Personalized Websites

Keith Kyle and Sothby’s International Realty have the ability to produce a personalized website of your property, allowing potential website viewers to feel like they are actually walking through your home and ensuring an easy to remember web address for potential buyers to learn about your home.

Find out the value of your El Segundo Home with our Free, No Obligation Comparative Market Analysis.

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El Segundo real estate FAQs

South Bay Appraisal Questions and Answers

 Appraisal Frequently Asked QuestionsEl Segundo real estate FAQs

What is an appraisal?
What does an appraiser do?
Why would a person need a home appraisal?
What is the difference between an appraisal and a home inspection?
What is the difference between an Appraisal and a Comparative Market Analysis?
What does the appraisal report contain?
After completing the report, what assurance is there that the value indicated is valid?
How are appraisers certified?
Who do appraisers work for?
Where does an appraiser get the information used to estimate value?
Why do I need a professional appraisal?
How do I get ready for the appraiser?
What is ”Market Value”?
Who Actually Owns the Appraisal Report?
Which home renovations add the most to the price?

What is an appraisal? Back to top

An appraisal is a thought process leading to an opinion of value. This opinion or estimate is arrived at through a formal process that typically uses the three ”common approaches to value”. They are the Cost Approach – which is what it would cost to replace the improvements, less physical deterioration and other factors, plus the land value. There is the Sales Comparison Approach – which involves making a comparison to other similar, nearby properties which have recently sold. The Sales Comparison Approach is normally the most accurate and best indicator of value for a residential property. The third  approach is the Income Approach, which is of most importance in appraising income producing properties – it involves estimating what an investor would pay based on the income produced by the property.

What  does an appraiser do? Back to top

An appraiser provides a professional, unbiased opinion of market value, to be used in making real estate decisions. Appraisers present their formal analysis in appraisal reports.

Why would a person need a home appraisal?  Back to top

There are many reasons to obtain an appraisal with the most common reason being real estate and mortgage transactions. Other reasons for ordering an appraisal include:

  • To obtain a loan.
  • To lower  your tax burden.
  • To establish the replacement cost of insurance.
  • To contest  high property taxes.
  • To settle  an estate.
  • To provide a negotiating tool when purchasing real estate.
  • To determine  a reasonable price when selling real estate.

 What is the difference between an appraisal and a home inspection? Back to top

The appraiser is not a home inspector nor does he/she do a complete home inspection. An inspection is a third-party evaluation of the accessible structure and mechanical systems of a house, from the roof to the foundation. The standard home inspector’s report will include an evaluation of the condition of the home’s heating system, central air conditioning system (temperature permitting), interior plumbing and electrical systems; the roof, attic, and visible insulation; walls, ceilings, floors, windows and doors; the foundation, basement, and visible structure.

What is the difference between an Appraisal and a Comparative Market Analysis (CMA)? Back to top

To a certain extent this depends on the realtor providing the CMA. The CMA relies on market trends and local knowledge of the market whereas the appraisal relies on specific, verifiable comparable sales. In addition, the appraisal looks at other factors like condition, location and construction costs. A CMA delivers a ”ball park figure.”An appraisal delivers a defensible and carefully documented opinion of value.

What does the  appraisal report contain? Back to top

Each report  must reflect a credible estimate of value and must identify the  following:

  • The client  and other intended users.
  • The intended  use of the report.
  • The purpose of the assignment.
  • The type of value reported and the definition of the value reported.
  • The effective date of the appraiser’s opinions and conclusions.
  • Relevant property characteristics, including location attributes, physical attributes, legal attributes, economic attributes, the real property interest valued, and Non real estate items included in the appraisal, such as personal property, including trade fixtures and intangible items.
  • All known: easements, restrictions, encumbrances, leases, reservations, covenants, contracts, declarations, special assessments, ordinances, and other items of a similar nature.
  • Division of interest, such as fractional interest, physical segment and partial holding.
  • The scope of work used to complete the assignment.

 

After completing the report, what assurance is there that the value indicated is valid? Back to top

In communicating an appraisal report, each appraiser must ensure the following:

  • That the information analysis utilized in the appraisal was appropriate.
  • That significant errors of omission or commission were not committed individually or collectively.
  • That appraisal services were not rendered in a careless or negligent manner.
  • That a credible,  supportable appraisal report was communicated.

Most states  require that real estate appraisers are state licensed or certified. The state licensed or certified appraiser is trained to render an unbiased opinion based upon extensive education and experience requirements.  To become licensed or certified, appraisers must fulfill rigorous  education and experience requirements. In addition, appraisers must abide by a strict industry code of ethics and comply with national standards of practice for real estate appraisal. The rules for developing  an appraisal and reporting its results are insured by enforcement of the Uniform Standards of Professional Appraisal Practice (USPAP).

How are appraisers  certified? Back to top

Regulations  regarding licensing and certification of Real Estate Appraisers  vary from state to state. However, licensing and certification is most often associated with many hours of coursework, tests and practical  experience. Once an appraiser is licensed, he or she is required to take continuing education courses in order to keep the license current. To see the specific requirements for any state click here.

Who do appraisers  work for? Back to top

Typically, appraisers  are employed by lenders to estimate the value of real estate involved  in a loan transaction. Appraisers also provide opinions in litigation cases, tax matters and investment decisions.

Where does  an appraiser get the information used to estimate value?  Back to top

Gathering data  is one of the primary roles of an appraiser. Data can be divided  into Specific and General. Specific data is gathered from the home  itself. Location, condition, amenities, size and other specific  data are gathered by the appraiser during an inspection.

General data is gathered from a number of sources. Local Multiple Listing Services  (MLS) provide data on recently sold homes that might be used as comparables. Tax records and other public documents verify actual  sales prices in a market. Flood zone data is gathered from FEMA  data outlets, such as a la mode’s InterFlood product. And most importantly,  the appraiser gathers general data from his or her past experience  in creating appraisals for other properties in the same market.

Why do I need a professional appraisal? Back to top

Anytime the value of your home or other real property is being used to make a significant financial decision, an appraisal helps. If you’re selling your home, an appraisal helps you set the most appropriate value. If you’re buying, it makes sure you don’t overpay. If you’re engaged in an estate settlement or divorce, it ensures that property is divided fairly. A home is often the single, largest financial asset anybody owns. Knowing its true value means you can the right financial decisions.

How do I get ready for the appraiser? Back to top

The first step in most appraisals is the home inspection. During this process,the appraiser will come to your home and measure it, determine the layout of the rooms inside, confirm all aspects of the home’s general condition, and take several photos of your house for inclusion in the report. The best thing you can do to help is make sure the appraiser has easy access to the exterior of the house. Trim any bushes and move any items that would make it difficult to measure the structure. On the inside, make sure that the appraiser can easily access items like furnaces and water heaters.

The following Items, if available, will help your appraiser to provide a more accurate appraisal in a shorter period of time:

  • A survey of the house and property.
  • A deed or title report showing the legal description.
  • A recent tax bill.
  • A list of personal property to be sold with the house if applicable.
  • A copy of the original plans.

 

What is ”Market Value?” Back to top

Market value or fair market value is the most probable price that a property should bring (will sell for) in a competitive and open market under all conditions requisite to a fair sale, the buyer and seller, each acting prudently, knowledgeably and assuming the price is not affected by undue stimulus. Implicit in this definition is the consummation of a sale as of a specified date and the passing of title from seller to buyer under conditions whereby: (1) buyer and seller are typically
motivated; (2) both parties are well informed or well advised; (3) a reasonable time is allowed for exposure to the open market; (4) payment is made in terms of cash in U.S. dollars or in terms of financial arrangements comparable thereto; and (5) the price represents the normal consideration for the property sold unaffected by special or creative financing or sales concessions granted by anyone associated with the sale.

 

Who Actually Owns
the Appraisal Report?
Back to top

In most real estate transactions, the appraisal is ordered by the lender. While the home buyer pays for the report as part of the closing costs, the lender retains the right to use the report or any information contained within. The home buyer is entitled to a copy of the report – it’s usually included with all of the other closing documents – but is not entitled to use the report for any other purpose without permission from the lender.

The exception to this rule is when a home owner engages an appraiser directly. In these cases, the appraiser may stipulate how the appraisal can be used; for PMI removal, or estate planning or tax challenges, for example. If not stipulated otherwise, the home owner can use the appraisal for any purpose.

 

Which home renovations add the most to the price? Back to top

The answer to this is different depending upon the location of the home. Different markets value amenities differently. In the South Bay that is true as well. Additions or renovations that enhance the view greatly add to value.

As a rule, the most value returned from renovating a home comes in the kitchen. According to one national survey, kitchen remodels returned an average of 88% of the investment. In other words, a $10,000 kitchen remodeling project would add approximately $8,800 to the value of the home.
Bathrooms were second, returning 85%.

Three Sixty pool area

Three Sixty at South Bay – Resort Style Living in Hollyglen

Three sixty South Bay

condos, townhomes and single family homes in a wonderful gated community

360 South Bay offers resort style living at its best with new and newer construction homes, a spectacular common area known as The Center and a location that’s central to everything.   With home types and styles for just about everyone the community offers one level condos in The Flats, townhomes and single family homes.  At the heart of it all is the 2.5 acre entertainment complex that includes a state of the art resident’s only gym, three pools, a billiard/social room, wine room, basketball courts and BBQ areas perfect for weekend entertaining.  The Center is ideal for lounging poolside, exercising and socializing with friends and embraces a true community feel.  Conveniently located near the ocean, and beaches of El Segundo and Manhattan Beach, the 405 and 105 freeways and a short distance to the Metro Green Line station is ideal for today’s busy lifestyles.

Vist the Three Sixty South Bay Facebook Page.

the flats

single level condos

The Flats

The Flats offer eight unique floorplans achieving single-level living at its best ranging from 950+ square-foot studios to two-bedroom condos with over 1660 square feet all enjoying resort amenities including a state of the art gym, sport courts, three pools, a spectacular public/billiard/wine room as well as a dog park.

  • Residence 1  957 Sq. Ft. Studio 1 Bathroom 1-Car Garage
  • Residence 2  1,424 Sq. Ft. 2 Bedrooms 2 Bathrooms 2-Car Tandem Garage
  • Residence 3  1,429 Sq. Ft. 2 Bedrooms 2 Bathrooms 2-Car Tandem Garage
  • Residence 4  1,323 Sq. Ft. 1 Bedroom 1.5 Bathrooms 2-Car Tandem Garage
  • Residence 5  1,654 Sq. Ft. 2 Bedrooms 2 Bathrooms 2-Car Tandem Garage
  • Residence 6  1,662 Sq. Ft. 2 Bedrooms + Retreat 2 Bathrooms 2-Car Tandem Garage
  • Residence 7  1,511 Sq. Ft. 2 Bedrooms 2 Bathrooms 2-Car Tandem Garage
  • Residence 8  1,548 Sq. Ft. 2 Bedrooms 2 Bathrooms 2-Car Tandem or Side-by-Side Garage
The Flats single level condos at 360

The Court

Courts townhomes in 360

2 and 3 bedroom multi level townhomes

The Court offer townhome style homes that feature open kitchens, attached garages, private patio areas, open layouts in smaller 5 or 6 unit buildings. Floorplans range from 2 bedrooms to 3 bedrooms plus a 3rd floor loft with square footage ranging from 1,367 to 1,978. Beautiful architecture and high end finishes make these homes a great option.

  • Residence 1  1367 Sq. Ft. 2 bedrooms 2.5 bathrooms, 2 car garage, 3 levels
  • Residence 2  1,978 Sq Ft 3 bedrooms 3.5 bath, 2 gar carage, 3 levels
  • Residence 3  1,843 Sq. Ft. 3 bedrooms + loft 2.5 bath 2 car garage, 3 levels
  • Residence 4 1,940 Sq Ft 3 bedrooms + loft 2.5 bath 2 car garage, 3 levels

the row

2 and 3 bedroom multi level townhomes

The Row offers townhome style living  that showcases the largest floorplans at Three Sixty.  Three different floorplans offer multi level modern living with large open spaces and the features that you would come to expect from upscale South Bay living.

These bright and open floorplans enjoy efficient uses of space and include master retreats, gourmet kitchens and large dining rooms, interior laundry and ample storage.

The Townes

The Townes townhomes

2-4 Bedroom Multi Level townhomes

The Townes are newer townhomes offer classic modern architecture and were inspired by historic Los Angeles buildings.  Attached floorplans enjoy smart, efficient use of space and offer expansive windows for bright and open interiors, large bedrooms, 2-car and 2-car bypass garages. An independent living suite in select designs further underscores the homes.

  • Residence 1  1,579 – 1,630 Sq. Ft. 2 Bedrooms 2.5 Bathrooms 3 car garage
  • Residence 2  1,608 – 1,629 Sq. Ft. 3 Bedrooms 2.5 Bathrooms 3 car garage
  • Residence 2X  2,072 – 2,101 Sq. Ft. 4 Bedrooms 3.5 Bathrooms 2 Car Garage
  • Residence 3  1,592 – 1,668 Sq. Ft. 3 Bedrooms 3 Bathrooms 2 Car Garage
  • Residence 3X  1,930 – 2,106 Sq. Ft. 4 Bedrooms 4 Bathrooms 2 Car Garage

The Terraces

Single family style homes - freestanding with no shared walls

The Terraces present unique single-family homes unlike anything currently offered in the South Bay, evoking the classic modern architecture of historic LA neighborhoods.  Features that reflect the neighborhood’s embrace of contemporary Los Angeles living include large secondary bedrooms, second-level laundry rooms, flexible bonus rooms and spacious third-level private decks. Private yards offer residents outdoor space to enjoy the beautiful South Bay weather and warm ocean breezes.

  • Residence 1   Approximately. 1,842 Sq. Ft. 3 Bedrooms 2.5 Bathrooms 2-Car Side-By-Side Garage
  • Residence 2  Approximately. 2,047 Sq. Ft. 3 Bedrooms 2.5 Bathrooms 2-Car Side-By-Side Garage
  • Residence 3  Approximately 2,163 Sq. Ft. 4 Bedrooms 2.5 Bathrooms 2-Car Side-By-Side Garage
  • Residence 4  Approximately . 2,456 – 2,508 Sq. Ft. 4 Bedrooms 2.5 Bathrooms 2-Car Side-By-Side Garage
  • Residence 5  Approximately 1,716 Sq. Ft. 3 Bedrooms 3.5 Bathrooms 2-Car Side-By-Side Garage
Terraces in Three Sixty

Search the current homes for sale in Three Sixty at South Bay

Manhattan pier winter sunset

South Bay, Palos Verdes and the Beach Cities of Los Angeles

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Never Miss a New El Segundo Home Listing With Email Updates

Never miss a new listing

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If you’ve been searching websites on your own and checking each day to see what new homes for sale have hit the market in El Segundo, there is an easier way. 

Let us do the work for you.  We are local experts and will create a custom home search based on the exact details you are looking for in a home and will send you hourly, daily, weekly or monthly updates.

This is a FREE service and there is absolutely no obligation.  We hope to earn your business with our helpful search tool, impeccable service and local expertise.

 

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Fusion townhomes

Fusion South Bay – Affordable Alternative to El Segundo

Fusion South Bay TownhomesFusion townhomes

Hollyglen, Hawthorne in the Wiseburn School District 

Fusion South Bay is a small gated community adjacent to Manhattan Beach just east of Aviation.  The homes were built from 2005-2007 and is technically located in the neighborhood of Hawthorne known as Hollyglen.  It is a unique area due to it’s location just east of Manhattan and El Segundo and offers it’s own award winning school system knows as Wiseburn.  The community features 2 and 3 bedroom townhome style condominiums and the community features some nice open space areas as well as pool and spa.

Fusion is a fantastic alternative for buyers looking in the nearby cities of Redondo Beach, El Segundo and Manhattan Beach.  Due simply to the zip code, Fusion offers much newer, nicer and larger home options for a much lower price.

Fusion townhomesWhen we were at the peak of the market the townhomes in the Fusion complex drew a great deal of interest for many couples and singles priced out of the nearby Beach Cities. Fusion is technically on 149th Street in Hawthorne, but is just off Aviation Blvd  and directly across the street from Manhattan Beach. As the  market cooled so did the prices in Fusion and we saw smaller 2 bedroom townhomes selling below  $400,000 which was hard to believe.  The market has picked back up and prices are somewhat stable but the inventory of homes in Fusion continues to defy the norm and goes from no homes and high demand to multiple homes with less buyer interest all in short periods of time.

View Current Fusion South Bay and 360 South Bay Townhomes for Sale

The homes are just a few years old and are a great option for those looking to live near the beach. Some of the benefits are:

  • Location – just a short drive to the beach with nearby freeway access  and a short drive to LAX
  • Newer Construction – Some of the homes feature granite kitchen counters, stainless steel appliances, hardwood floors and many additional features
  • Options – the units have a number of floorplans, configurations and sizes to choose from.

View Fusion South Bay Map

Fusion Southbay Floorplans

020-filmIndicates video walkthrough of that floorplan.

If you are looking for a nice home, fairly close to the beach in the South Bay, Fusion may be a good fit for you. Contact us to see what’s currently on the market.

ARE YOU INTERESTED

IT'S TIME TO DISCOVER

el segundo homes for sale

Welcome

Welcome to real estate in the South Bay and El Segundo.  We hope that we are your one source for everything real estate in El Segundo.  From free home search, to MLS access to information on this charming city.

ADDRESS:

2501 N Sepulveda Blvd, Manhattan Beach CA, 90266

Phone:

E-mail:

keith@keithkylehomes.com

CONTACT AGENT

El Segundo real estate specialist Keith Kyle
DRE#01712785

keith kyle

Top Producing Realtor

About Vista Sotheby's

Vista Sotheby's

Vista Sotheby's International Realty is one of the top real estate brokersages in Southern California.

El Segundo Real Estate. All information deemed reliable but not guaranteed.

This web site may reference real estate listing(s) held by a brokerage firm other than the broker and/or agent who owns this website. The accuracy of all information is deemed reliable but not guaranteed and should be personally verified through personal inspection by and/or with the appropriate professionals.

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